Uber Redesign

–– Overview

The goal of this project was to revamp the Uber app, focusing on three major goals: Ease of Use, User Control, and Safety. We determined these goals based on Uber’s company values and the needs of users that we interviewed and kept involved in many rounds of usability testing with our prototypes. To address these areas of concern, we designed new features including: an updated organization to make the ride ordering process more quick and understandable, the ability to customize any ride to ensure the most comfort for the rider, improvement to the Fare Splitting process, improved Rider to Driver communication, and more comprehensive safety features to ensure a smooth pickup experience. In the end, users were extremely happy with the features we implemented and felt like they would love to see Uber actually implement them, as they would make their ride experience easier, safer, and more enjoyable.