Designing User-Centric Digital Marketplaces in VR
The thesis explores user experiences in digital marketplaces with a focus on transitioning to virtual reality (VR) environments. It employs a mixed-method approach combining quantitative data from online surveys with qualitative insights from literature reviews. The surveys targeted a diverse demographic to capture user interactions, perceptions, and challenges. The study underscores the importance of user-centered design in digital marketplaces and identifies key user behaviors and preferences. It adapts traditional usability heuristics for VR contexts and proposes guidelines to enhance user satisfaction and engagement in VR marketplaces.
Furthermore, the research involved developing and usability testing a VR concept prototype based on user feedback, aiming to improve design guidelines for VR digital marketplaces. Overall, the thesis contributes to understanding user experiences in digital marketplaces and extends insights into VR, proposing actionable guidelines to enhance usability and user satisfaction in immersive environments.